Most green authors dont realize that it is largely up to them to promote their book. Oct 28, 2015 even if they dont use them wordforword, it gives interviewers invaluable direction on your book. A media kit, or also known as a press kit, is a promotional tool or public relation staple used by companies or individuals to promote themselves andor their product. This media kit is a bit dated, but still an excellent example for a niche site with unique sponsorship opportunities. Editors and reporters get numerous press releases and media kits on a daily basis. Graphic design booksgraphic design layoutstext designpage layout designbook layout.
They vary somewhat in context, complexity, and appearance, but most will include basic information about the writers services or recent projects, as well as contact information. How to create the perfect book media kit book launch. The information you include in your bio should be relevant to your book. How to create a killer press or media kit fashion pr 101. It contains thorough information, and its distribution is a preface for a release or an important announcement. Rightclick the link and select save as to download it, then doubleclick the file to open it. As a followup to our guide to creating your very own media kit, were showcasing 3 of the best reallife influencer media kits weve seen. Your online press kit and how to put together the essential. He also has a large assortment of photos of tim ferris to choose from.
Why you need a media kit for your book and a sixstep guide to. The basic concept is to write a headline which compels the reader to continue reading. This could be through creating intrigue, using the power of fear, or making a bold or unusual claim. Are you searching for the perfect media kit for a product launch. Press kit materials writing for strategic communication. They are mainly used at events and for launches as a package of information for journalists to help them write their story. Apr 05, 2019 were going to walk you through each section of what your influencer media kit should include in this blog post, using examples from real media kits and the media kit template weve created. In the digital era, the method of marketing has been also changed as the place of the regular marketing strategies have been taken by digital marketing methods. Apr 20, 2018 a press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. The intriguecompulsion factor of your book press release headline needs to be balanced by some actual information. Your books media kit is the major marketing package that tells a variety.
With a little practice and some trial and error, you should be able to master the basics of design in just a few minutes. Please contact us for permission before redistributing or hosting elsewhere. An electronic press kit, commonly referred to as an epk, online kit or media kit, is distributed to the media in electronic form. A media kit is a great way to capture all the information you need in one. Why a good press kit is essential and how to make one forbes. Make sure that you get their attention and interest with a media kit thats not only useful and informative, but also perfectly designed. Nov 05, 2019 your ebooks needs a media kit at the ready. A media kit is a powerful tool that bloggers and entrepreneurs must have if they are trying to grow their brand to the next level.
Check out these ecommerce press kit examples and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space. A selfpublishers companion media kit the book designer. Use our free press kit template to appeal to media and standout among the. Kostas media kit features a good balance of text, graphics, and high quality photos. Adobe spark page allows you to create a media or public relations campaign that can grow and develop your brand. The entire system is clickbased, meaning you can create your own design with your existing computer and a mouse. Jan 21, 2017 a media kit is a basic document containing information about your latest book being released. The second page clearly lays out his offerings, rates, and past brand partnerships with examples of branded photos. To help you create a gorgeous influencer media kit, you can download our free influencer media kit template for adobe photoshop below. A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. Without any programming or design knowledge, you can put together a media kit that demonstrates the benefits of your service in a concise and eyecatching way. For companies that want to secure investment with their kit, first impressions count.
Your media kit should work for you like a hired hollywood publicist, says shannon oneil of duolit and alli florida meetup cocoordinator. When they responded asking for my press kit, i panicked. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit that will set you or your organization apart from the competition. An author press kit is a package of information about a particular writer. And if you have media related supporters, the makeawish foundation is a great example of how to acknowledge them. For example, its not enough that you have a new book. Were going to walk you through each section of what your influencer media kit should include in this blog post, using examples from real media kits and the media kit template weve created. If you are a multitasking independent author, then try and provide contact information that looks professional. But dont send media coverage from a direct competitor or.
Your online press kit and how to put together the essential elements youll need for your media contacts. For example, media highlights should be a spattering of your best and greatest and current placements. Include highresolution photos of your product and team that you have legal rights to use. Media kit for indie authors alliance of independent authors. Heres what a great media kit looks like snapfluence. One page media kit design creative resume templates. You can also include a download of your book, or a sample chapter. No knowledge of graphic design or programming is required.
Media kits are no longer reserved for fortune 500 companies or massive publications. A query letter is meant to elicit an invitation to send sample chapters or even the whole manuscript to the agent. And if you have mediarelated supporters, the makeawish foundation is a great example of how to acknowledge them. See more ideas about media kit, media kit template and sell your business.
Make it easy for your fans to post about your book on social media. A media kit is a document containing information about your business, product or event. For some reason, you are reading this magazine that god has put together using some silly sheep. A more technologically advanced version of the event press kit is an electronic press kit. A digital media kit, also known as a press kit, electronic press kit, or media kit, is an information packet about a business or product. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. Why dont you have a look at our vast template library once for that. The value proposition to advertisers is clearly articulated, showing off the unique marketing. Jun 11, 2019 if you only have a few samples, create a tiered press kit mailing. Make sure you label each photo clearly so that journalists can find the right file. If you only have a few samples, create a tiered press kit mailing. You can sure do have a peek into the media kits of the people with a successful partnering with advertiserssponsors. A media kit is a basic document containing information about your latest book being released.
Use canvas amazing collection of templates to create a media kit quickly and easily. Businesses need to compile all the information they want to include in their kit and then decide on the best way to convey it to the press. Lets take a look at exactly what a professional author media kit entails, why you. Jan 07, 2016 after launching my social media and online book campaigns, i decided to reach out to local libraries and schools about shelving my indie book. Whether for business, branding, or professional growth, every blogger should have a. The toptier media may only consist of five to ten outlets, but theyll be the most important. An electronic press kit or epk is a digital solution for showcasing the services or products of a business or individual. After launching my social media and online book campaigns, i decided to reach out to local libraries and schools about shelving my indie book. This way brands can immediately get an idea of what kosta can create for them without having to comb through his website. This sample media kit template is a free tool offered by. How to create a stunning media kit for you and your book. Imagine it as a resume for your company that aims to answer questions from media, investors, potential clients, and others.
Sample chapterwhy selfpublishing is entering a golden age here is a link to the entire media kit in one jumbo zip file. In addition to photos of the author and a bio, this page is. Here are the best 10 reallife media kits for your inspiration in making yourself a media kit. Your media kit is contained in one neat package that can be used to bolster your pitches to media outlets or accompany important announcements and newsworthy items about your blog or brand. Our media kit templates include everything you need to know about creating the major marketing package for your book, from start to finish. You can get inspired by these reallife media kit examples and find an idea for building your media kit. The pitch is similar to an elevator pitch in length, but the message of the pitch is altered from general to more specific to the journalist or influencers interests. If you do not have the slightest of the ideas about what a media kit is or how to create an effective media kit, weve got you covered.
Include recent and meaningful press release dont include a press release about hiring a new sales rep, include high res images of key products dont put your entire line. We love the section on the packages available, including the book discovery package. Chris well will show you how to create a media kit that answers questions anyone might ask about you or your books. Your author media kit is important for your book marketing efforts.
Why having a media kit could increase your press coverage. For example, a cookbook might include photos of her in the kitchen. Make your brand presentation simple in a professional way to sponsors, collaborators, and the public at large with our wellformatted business media kits. The ultimate guide to creating a media kit triberr medium. Examples include a company merger, the launch of a new product, a rebranding campaign, or a major change in organizational leadership. A lot has been talked recently focusing on the value of media kits for blog owners in this digital world. So to appeal to media and thought leaders alike, you are going to need to tell them why your book matters to them and their audience. Over 300,000 authors trust the professionals on reedsy, come meet them. A media pitch is a short, concise email historically a letter or phone call to a journalist or influencer. Apple mac pages, microsoft publisher, adobe illustrator ai. How to create a professional author media kit writers edit. Dec 26, 2019 your author media kit is not for your readers but for journalists, bloggers, book store owners and anyone else who might want to feature your book within their sphere of influence. Sometimes referred to as a press kit, your media kit consists of promotional materials about you, your blog and your brand.
Take charge of your marketing, sales and promotions, whether a major publisher picked up your book or it was selfpublished. A robust media kit, news releases, banners and badges, a request form, and blog content are all pulled together in one place. Return to book promotion tips printmobilefriendly version. Big thank you to danny, heidi, and kosta for letting us share their media kits with you. For some reason, god chose us, some silly sheep, to put together a magazine. But after doing quite a bit of research, i found that a i already had most of the materials and b its pretty simple.